Workshop on social media marketing and targeting for NGOs and activists

Workshop on social media marketing and targeting for NGOs and activists

Sold Out is a workshop on social media marketing and targeting for NGOs and activists. Get your message in front of the right eyes and watch your project take off!

We welcome applications from civil society activists from the countries on the map below. We do not prioritise any themes of applicants’ work in the selection process, but we do prefer applicants who have a clear goal of what they want to accomplish with social media marketing (recruit new volunteers, collect signatures for a petition, etc…). The language of communication on the course is Russian.

Who is this workshop for and why should you apply?

Sold Out is for activists and NGOs who want to better understand the needs of their audience. High-quality promotions and interactions with audiences on social networks are important tools in community building. The workshop is free, but the number of places is limited, so selection will be held on a competitive basis.

After completing the course, you’ll have:

  • One implemented social media advertising campaign.
  • Confidence to launch future campaigns on your own.
  • The chance to apply for a grant covering your social media advertising campaigns for one year.

What will the workshop entail?

Our mentors will help you find the exact brick you’ve been searching for and equip you with the tools to knock it out of the wall. Understanding your audience and how to communicate with them is just as important in the non-profit world as it is in the commercial realm.

The main topics of the workshop:

  • Marketing for non-profit organisations
  • SMM for NGOs and activists
  • Audience targeting
  • Advertising campaigns
  • Communication channels

What do we expect from participants?

Mentors will encourage you to think about specific metrics that you’ll measure to gage the success of your campaigns. Participation is free of charge, but you’ll need 200 USD on your credit card to spend on marketing activities under the step-by-step guidance of your mentors. With their help, you’ll audit your resources before starting work and analyse the success of your campaign.

You’ll need a stable Internet connection, a laptop, headphones with a microphone, and a webcam. You’ll be expected to participate in the activities below.

Types of sessions:

• Lecture or workshop up to 30 minutes + Q&A

• Workshop / interactive session up to 1 hour

• Small group discussion + Q&A up to 30 min

Daily homework assignments should take about one hour to complete.

Mentoring support:

• Reviewing homework with your mentor.

• Consultations on specific issues.

The workshop takes place online, Monday-Friday from 09.03.2021 - 12.04.2021. Each day you’ll need to devote about one hour to online training and one hour to homework. We’ll set the time for the group sessions with consideration for the geographical distribution of participants.

How to apply:

Fill out the application form (same as button at the top) and submit by February 28th 2021, at 11pm CET

Successful applicants will be notified by March 5th.
Still have questions? Drop us a line at