EaP Culture Programme shares tips for promoting cultural projects

The EU-funded Eastern Partnership (EaP) Culture and Creativity Programme has shared some recommendations on how to promote culture and creativity projects that usually have limited budgets for advertising. The six practical tips include the need to clearly identify the audience, look for alternative channels of communication, apply an individual approach to journalists, focus on life stories using ‘human’ language and communicate through traditional media as well as directly - online and offline.  
The EU-Eastern Partnership Culture and Creativity Programme supports the cultural and creative sectors’ contribution to sustainable humanitarian, social and economic development in Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. The four year programme will run until 2018 covering topics like cultural leadership, cultural and statistical research, audience development, cultural journalism, advocacy and fundraising. (EU Neighbourhood Info)
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EU-EaP Culture and Creativity Programme – web-site

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